Founded in 2012 with a mission to introduce

Contemporary lifestyle experience within the kingdom & abroad

MFC was founded by local and international experts with a common passion for great food and hospitality. MFC is the result of a convergence of skills that came together to create a new vision of high-end hospitality and lifestyle experiences in the Kingdom, the region and abroad.

The company takes pride in owning and operate prestigious and internationally renowned fine dining and casual dining franchises.

Our Vision

To be leading benchmark in lifestyle projects. Each of our projets introduces a new statement.

Our Mission

To elevate the quality of life through great dining and lifestyle experiences.

1 Our people

MFC is our family,
& our restaurants are our homes.

2 Our Guests

Inspired by Mahatma Gandhi : “they are not outsiders to our business, they are part of it”

3 Our product

Maintaining the highest standars in quality, never cutting corners

A mission to elevate

The quality of life

10

franchises

6

Different cuisines

1.1

Million customers served in 2019

3

Cities

3

proprietary concepts

1000

Employees

13

Branches currently operational

8

Branches currently under development

Corporate social responsibility

COLLABORATIONS

Sanad children cancer association

Reach each child who suffers from children cancer and support him and his family.

Saudi alzheimer’s disease association

The first association of its kind in Saudi Arabia that deals with Alzheimer’s patients.

Zahra breast cancer association

A health charitable association which aims to sensitize the public to breast cancer, and provide support to breast cancer diagnosed patients and survivors.

shatec international hotel & tourism school

Thanks to its exclusive license to operate the renown hospitality institute, MFC aims to strengten and to develop the hospitality ecosystem in Saudi Arabia throught the education of the Saudi youth.

MFC is under ownership of :

SHAKER

investments

A visionary private family office

Our team

Top operational executives

Faisal M.Shaker

CEO & Board member

Toufic Albawab

Chief Financial Officer

ALESSANDRO OLIVIERI

BRAND DIRECTOR &
OPERATION MANAGER

ZAUR ABDINOV

DIRECTOR OF DEVELOPMENT &
BRAND MANAGER URTH CAFFE

ETIENNE BORMAN

Brand Diretor, Myazu & Sub Brands / Head of Western Region

Head office & support functions

ABEER RASHAD

Chief Operating Officer

REHAM SHALABY

HUMAN RESOURCES MANAGER

BASSAM NASSAR

GROUP INVESTMENT
& TREASURY DIRECTOR

DILSHAD AHMAD

IT MANAGER

IRINA BUTUC

RESERVATIONS MANAGER

Executive chefs

Ian Pangelley

Group Corporate Executive Chef

Barry Andrews

Executive chef, Japanese
& pan-asian cuisines

Filippo pagani

Group Corporate Executive Chef

Nihad Allahverdizade

Executive chef, Urth caffe